Wednesday, August 26, 2020
Old Art Essay Example For Students
Old Art Essay In the seventeenth century a huge number of still lifes were delivered takes a shot at canvas, copper and board all affectionately painted and excitedly bought. This mid year the observed Rijksmuseum in Amsterdam will have an exceptional display highlighting the best instances of Dutch still lifes from 1550 to 1720. Somewhere in the range of 70 significant artworks will make a trip to Amsterdam from such historical centers as Te Metropolitan Museum of Art in New York, the Musee du Louver in Paris, the Gemaldegalerie in Berlin, the Nationalmuseet in Copenhagen and the Fresno Metropolitan Museum. Along with credits from private assortments (for example Museo Thyssen-Bornemisza in Madrid, the Frits Lugt Collection in Paris and the Michal Hornstein Collection in Montreal) they will give a wonderful outline of this famous class just because. At no other time has there been a presentation which included all the various sorts of still life: the vivid blossoms, the delicious natural products, the sumptous dinners, the reminiscent breakfast pieces and stunning instances of the illusionistic trompe loeil. This unrivaled presentation presents breathtaking works from such specialists as Brueghel, Coorte, Rembrandt, Saverij, and Van Huysum. The presentation is sorted out by the Rijksmuseum Amsterdam and the Cleveland Museum of Art, Cleveland, Ohio. Crafted by Dutch still-life specialists keep on being globally respected as unparalleled accomplishments in this classification due to the amazing rendering of materials, the nuance of the sytheses and the accomplishments of point of view. Similarly respected is the straightforwardness, however it is regularly just evident and is established in nuance. It is astounding that these great works were commonly painted by specialists who are not broadly known. Who has heard nowadays of Floris van Dijck? A great many people will connect the name Brueghel with Pieter, the Peasant Brueghel, instead of with his child Jan, whose blossom artworks (feline. 3) make him one of the incredible experts of the still life. Who has known about Pieter van Anraadt, the producer of the best painted mud pipes from Gouda (feline. 46), or of Daniel Seghers, world well known in the seventeenth century for his incomparable bloom pieces? The Rijksmuseum features these extraordinary yet mostly secret craftsmen in this unique show. The still life in the NetherlandsThe standard of Dutch still lifes of the seventeenth century is unrivaled. This extraordinary quality, the spell cast by the best still lifes, was accomplished by a couple as well as by a serious significant number of craftsmen. The presentation puts the focus on somewhere in the range of fifty craftsmen yet that number could without much of a stretch have been more noteworthy. It is momentous that the prime of the class in the Netherlands kept going so long longer than a century. Significantly more shockingly, the unprecedented elevated expectation of work declined strongly from there on. Sublime still lifes were painted somewhere else from that point forward, yet the enchantment of the Dutch works of 1550 to 1720 was never equalled. The soonest Dutch still lifes date from the second 50% of the sixteenth century. Pioneers, for example, Pieter Aertsen and Joachim Beuckelaar painted market and kitchen pieces loaded up with meat, fish, vegetables and natural product. Saverij and Brueghel prevailed upon the illustrious places of Europe with their sensitive bunches made out of roses from around the globe. In around 1600 the still life in the Northern and Southern Netherlands turned into a different kind and craftsmen started to practice. For instance, Floris van Dijck exceeded expectations at cheeses, Heda at silver and Jan van Huysum at bundles. Coorte focused on the refined effortlessness of shells, berries and asparagus. De Heem was a flat out ace of complex and amazingly rich still lifes. Other than the painters who focused totally on the class, there were other people who created incidentally still lifes. Instances of such works in the display incorporate the secretive composition by Torrentius (feline. .u180649cd2f7e874563685aa8c44385be , .u180649cd2f7e874563685aa8c44385be .postImageUrl , .u180649cd2f7e874563685aa8c44385be .focused content zone { min-stature: 80px; position: relative; } .u180649cd2f7e874563685aa8c44385be , .u180649cd2f7e874563685aa8c44385be:hover , .u180649cd2f7e874563685aa8c44385be:visited , .u180649cd2f7e874563685aa8c44385be:active { border:0!important; } .u180649cd2f7e874563685aa8c44385be .clearfix:after { content: ; show: table; clear: both; } .u180649cd2f7e874563685aa8c44385be { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; haziness: 1; progress: obscurity 250ms; webkit-change: darkness 250ms; foundation shading: #95A5A6; } .u180649cd2f7e874563685aa8c44385be:active , .u180649cd2f7e874563685aa8c44385be:hover { mistiness: 1; change: murkiness 250ms; webkit-progress: obscurity 250ms; foundation shading: #2C3E50; } .u180649cd2f7e874563685aa8c44385be .focused content zone { width: 100%; position: relative; } .u180649cd2f7e874563685aa8c44385be .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; text-improvement: underline; } .u180649cd2f7e874563685aa8c44385be .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u180649cd2f7e874563685aa8c44385be .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; fringe sweep: 3px; box-shadow: none; text dimension: 14px; text style weight: striking; line-tallness: 26px; moz-fringe range: 3px; text-adjust: focus; text-enrichment: none; text-shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .u180649cd2f7e874563685aa8c44385be:hover .ctaButton { foundation shading: #34495E!important; } .u180649cd2f7e874563685 aa8c44385be .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u180649cd2f7e874563685aa8c44385be-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u180649cd2f7e874563685aa8c44385be:after { content: ; show: square; clear: both; } READ: The bluest eye 4 Essay 11) and the Dead Peafowl by Rembrandt (feline. 40). The authority of the rendering of materials brought about an eminent and entertaining kind of still life, the trompe loeil. The delineation, for instance, of the letter board by Samuel van Hoogstraten (feline. 54) is exact to such an extent that it nearly welcomes the watcher to grab hold of a letter. Correspondingly, the records from the room of the City Treasury General in the Amsterdam town lobby in the work of art by Cornelis Brize (feline. 55) look practically unmistakable.
Saturday, August 22, 2020
Factors Affecting Labour Turnover Commerce Essay
Variables Affecting Labor Turnover Commerce Essay This proposition is on the variables that influence work turnover of Life protection Agents in Old Mutual Life Assurance Company Kenya. A Life insurance agency depends on a steady Agency power to sell and administration its Life protection items to empower it make benefit from the Life approach. The exit of an Agent influences the adjusting of the arrangements sold with negative effect on Companys benefit and investable reserve for the countries monetary turn of events. Subsequently, the target of this examination is to recognize the components, discover how and to what degree they influence work turnover of Agents in Old Mutual Life Assurance Company Kenya. It will likewise try to discover answer for the issue and make proposals. This investigation will profit the administration and Agency Managers of the organization, other Life Insurance organizations, current and potential financial specialists in Life insurance agencies just as government and its Agencies. The investigation will utilize distinct research plan which will include field study of focused respondents of Old Mutual Life Assurance Company Kenya. The objective populace will be the territorial administrators, project supervisors and the Agents at its branches in Nairobi numbering around 200. An example of 15% will be taken utilizing straightforward irregular examining strategy. The information will be gathered by the utilization of survey and examined utilizing engaging insights which will incorporate tables, outlines, graphs and recurrence conveyance estimations, for example, mean, mode and middle. OPERATIONAL DEFINITION OF TERMS Life coverage Life Assurance is a part of Financial Planning which accommodates the installment of a capital total to the dependants of an approach proprietor on his demise or to the strategy proprietor on endurance to arrangement lapse, with regards to the installment of a littler, frequently standard, add up to the Life office Life coverage Sales Agent Life protection operators work in selling arrangements that pay recipients when a policyholder bites the dust. They likewise sell different assortments of Life protection items, for example, annuities that guarantee a retirement pay, Health protection and present moment and long haul incapacity protection arrangements. Operators may have practical experience in any of these items, or capacity as generalists, giving various items to a solitary client. They procure commission and different advantages for their exertion. Chapter by chapter list Rundown OF TABLES Rundown OF FIGURES Truncations AND ACRONYMS LIMRA Life Insurance Marketing and Research Association AKI Association of Kenya Insurers IIAA-Independent protection Agents of America COP Certificate of Proficiency OMLAC Old Mutual Life Assurance Company Section ONE: INTRODUCTION This section will concentrate on foundation of the examination, explanation of the issue, destinations of the investigation, the speculation or research questions, hugeness, extension and impediment of the examination. 1.1 Background to the investigation Extra security is a part of Personal Financial Planning which empowers someone to accommodate his future budgetary needs at mature age and that of their dependants in case of unexpected conditions. Such unanticipated conditions are unexpected passing, Total Permanent handicap coming about because of Accident or Critical ailments which may lessen or end a people pay procuring limit. The danger of sudden passing is one of the significant individual dangers looked by most people. The money related outcomes coming about because of the demise of a provider before satisfactory assets have been set up for wards can be extreme. Extra security is a significant wellspring of money related insurance against sudden passing. There are three primary wellsprings of extra security assurance which are exclusively bought, Employer-supported and Government supported disaster protection inclusion. The trustworthy source is the independently bought Life protection assurance in light of the fact that the other two may not be accessible to a person. Life Assurance is an assistance started on a guarantee to pay a specific measure of cash in future in case of the event of an expressed possibility which as a rule relies upon the span of human Life. Consequently, the best type of selling this administration is one on one individual selling through a Sales Person generally called an Agent. One significant issue confronting Life insurance agencies in selling their items and consequently, benefit is the high pace of work turnover of their Agents. A Life insurance agency depends on a steady Agency power to sell its Life protection items. These items are normally long tern going for at least five years in length. The benefit of an approach to the Life insurance agency relies upon the steady adjusting of that strategy by the Agent. At the point when an Agent leaves an insurance agency when the arrangements he sold are still in their initial years, such strategies will never again be overhauled. Subsequently, the Company will lose as far as future in-stream of investible assets, lost of commission that has been paid ahead of time to the Agent and installment of give up esteems emerging from slipped by strategies. This circumstance undermines the endurance of Life insurance agencies and it has pulled in the consideration of certain essayists and analysts. As per Leverett et al (1977), the passing of the free Agency framework as it exists today has been anticipated for quite a while. Expanded rivalry from more up to date sources, for example, the passageway of Life insurance agencies into the property-risk field, just as conventional rivalry from the immediate authors of protection, will in general fortify the establishment for such a prediction. The fascination and maintenance of new specialists into the free office framework is essential to the proceeded with effective presence of that framework. Various examinations have shown that the standard for dependability for operators enrolled into the Life protection industry is extremely low. As indicated by one investigation, the multi year and multi year degrees of consistency for 13 enormous life back up plans in the United States were 39 and 13 percent separately. Moreover, the standard for dependability for littler life back up plans was seen as even not exactly for their bigger partners. These figures are not absolutely startling given the need or insufficiency of preparing and instructive projects offered to new disaster protection initiates. LIMRA (2009) brings up that, it has been of extraordinary worry to numerous administrators, the way that lone 5% of salesmen who join the business stay in the business and become fruitful salespeople. Out of the 5% just 2% become high achievers in the business. Regardless of the way that those on commissions acquire more than greater part of the salaried individuals, it has stayed an extremely testing field particularly for the youngsters from school and college who might wish to procure great cash effectively and quick. Burand (2010) takes note of that after some time, specialists maintenance in the extra security industry stays an enduring test for organizations working inside the conventional profession office framework. As indicated by LIMRA (2010), 68% of operators leave organizations inside their initial two years. Numerous directors surmise that standards for dependability relate with a companys adequacy in building its deals and Organization when all is said in done. Organization primary concerns would profit significantly from expanded degrees of consistency. 1.1.1 Background to the Scope of Study Old Mutual Life Assurance Kenya has a place with an International long haul reserve funds, security and venture Group. The Group gives life affirmation, resource the executives, banking and general protection in 33 nations (Africa, Europe, the Americas and Asia). It has more than 15 million clients and roughly 55 000 workers. The vision of the gathering is to be their clients most confided in accomplice energetic about helping them accomplish their lifetime monetary objectives. The gathering was established in 1845 and has extended from their beginnings in South Africa in the most recent decade through natural development and key acquisitions. It is recorded in the UK, South Africa and three other African trades. Old Mutual Kenya (OMK) began working together in Kenya in the late 1920s. The vision of the organization is equivalent to its parent organization however constrained to East Africa. The statement of purpose of the organization is as per the following through comprehension and meeting our clients needs, we will gainfully grow our market for riches aggregation and insurance in Kenya. 1.1.2 Background to the Population Area and hierarchical Chart Old Mutual has 16 retail showcasing outlets all through Kenya remembering 4 for Nairobi. The retail advertising arm is under the purview of the Head of Sales who is at the administrative center. The head of deals is a piece of the official administration who covers the exercises of the business power. The head of deals is helped by head of channels who supervises the exercises of the Branch directors in various areas. Under the Branch Manger are Sales directors who deal with the Agents. 1.2 Problem Statement The Insurance business has experienced galactic misfortunes coming about high pace of work turnover among Agents particularly the new specialists. The new specialists are the agents who have been with the organization for under four years. Yearly report distributed by LIMRA worldwide in 2004 brought up that multi year specialists maintenance has not had the option to move over 13 percents. This means 87 percent of the new operators in the protection business leaving their separate organizations inside the initial four years of marking the agreement. A specialist in the protection business particularly extra security begins getting beneficial simply after the third year of their agreement in the organization. This is on the grounds that the underlying years are described by colossal preparing cost, starting stipends which are not attached to creation and forward-gaining commission framework. This outcomes in high costs for the firm in the early long periods of enrolling an Agent with the desire for recovering the expense steadily from the future income of the Agent. This infers
Sunday, August 16, 2020
7 key advices to entrepreneurs from Clouderas founder CTO Amr Awadallah
7 key advices to entrepreneurs from Clouderas founder CTO Amr Awadallah INTRODUCTIONMartin: So this time we are in Palo Alto in the Cloudera office. Amr, who are you and what do you do?Amr: So I am one of the founders of Cloudera and I serve as the chief technology officer for the company.Martin: Great.ADVICE TO ENTREPRENEURS In Palo Alto, we interviewed entrepreneur Amr Awadallah from Cloudera. Amr shares his learnings and very important advice for young entrepreneurs.In the first part of the interview, Amr explains the business model and corporate strategy of Cloudera.The transcription of the interview is included below.INTRODUCTIONMartin: So this time we are in Palo Alto in the Cloudera office. Amr, who are you and what do you do?Amr: So I am one of the founders of Cloudera and I serve as the chief technology officer for the company.Martin: Great.ADVICE TO ENTREPRENEURSMartin: Amr, imagine your son comes to you and says, âAmr or Daddy, I would like to start a companyâ. What advice would you give him? What are the dos and donts, maybe some mistakes you did that you shouldnt do?Amr: So thanks for that question. And I came prepared for that question. So I actually have a list. I have a list of advice I usually give. Because this is something I frequently get answered, so if you dont mind Im going to j ust use this to remind myself of the different advice Id like to give.#1 KEY ADVICESo the number one advice I give is make sure whatever idea youre going to work on, make sure that you are extremely passionate about that idea. Meaning that you believe in it yourself and that, I dont want to say, okay Ill say it; you are in love with that idea, you really love that idea. And the reason why thats important is starting a company is actually very, very hard. And its very important to remind people that its a very risky business to start a company. If you look at statistics here in the Silicon Valley and that is one of the most successful areas of starting companies. But even if you look at the Silicon Valley:only one out of every ten companies will continue to be a one billion dollar company, only one out of ten.And then, two out of ten will do well, they will sell their company and they will do well. They will make some good money.Seven out of ten will almost be a wash, meaning they wi ll either not make money, at least return the money back to the investors or they will shut down.So, what would make you take such a risk other than you being truly in love with the idea that you are trying to implement? So thats why I say the biggest thing that you need to be sure of is that idea that you have, that thing youre going to be working on is something that you feel very, very passionate about. Otherwise, you will run out of energy and be unable to continue to do it. So thats number one, very key advice.#2 KEY ADVICENumber two key advice, I would say as well the key reason why Silicon Valley has been successful in this, is hire great people. Make sureâ" especially in the very early days, that youre hiring the best of the best. And the corollary to that is to fire people quickly, as well. Which people from sometimes outside the Bay Area even in the U.S., not even mentioning Europe, find that very hard. But thats very, very important because you dont have time to make mis takes. When youre in a start-up in a high growth business, competition will come after you just like this. As soon as they smell money, five other companies will start doing the same thing. So you dont have time to be slow and if you hired bad people, these bad people will make you slow. And bad people doesnt mean theyre not intelligent or not smart, sometimes theyre just not good culture fit. Like, they dont fit with the culture of how the rest of the team operates. They could be great people justâ" theyre not a good culture fit. Once you recognize something like that, then you need to let them go. And you do it in a good way, and you take good care of them. You give them a severance package but you do it because its very important, otherwise it will slow you down.#3 KEY ADVICEThe number three, and you frequently hear this lesson from other companies in the Silicon Valley, is dont be afraid to make mistakes. Dont be afraid to make mistakes. What does that mean is that you cannot b e innovative, you cannot build a new solution without trying to do that in a new way. And by definition, if you try to do something in a new way, you will end up making a mistake. Whats important is, once you make that mistake, you recognize that mistake and you correct for it very quickly. So thats whats important. So what makes a great company, what makes a successful startup versus a failing startup, is that the successful startup will very quickly recognize when they made a mistake and we by the way make so many mistakes in Clouderas history but then we recognize that and we correct for it very quickly as opposed to we dont know a mistake has taken place and that we keep doing the same thing over and over in the wrong way and then that becomes failure, and you cannot recover from that. So thats very important.#4 KEY ADVICEYou have to have a continuous sense of urgency. Even at the beginning, when you dont have competition, nobody else is coming after you, you still have to have a sense of urgency. Like, âI have to move quick, I have to get things done, I have to get customers mind my product, I have to start making moneyâ. Like, you always have to have that sense of urgency and it has to come from inside of you. You cannot wait for the investors to tell you because theyre not going to tell you. Theyre too busy themselves. It has to come from inside you that, âI have to move quickly to get things done. I cant just wait until business comes to me, Im going to go hunt my business down, Im going to find the right product and get it doneâ. So a sense of urgency is very important. The corollary to that as well is dont spend a year planning what youre going to do, âOh, Im going to do this, Im going to do that, and then this is my business plan looks likeâ. No, no, at the beginning, you dont have time for that. At the beginning, you start doing. You start doing and as you are doing, you build your plan and you change your plan. As opposed to build a pl an for a year, like what big companies do and then go execute that plan. Next, and I have three more.#5 KEY ADVICESo next, and this is one of the most important advice for engineers because they fall in a trap but the next one is listen to your customers. Listen to your customers. So sometimes engineers specifically, they get obsessed with building products because they are cool, because they have a new technology idea that was really smart, as opposed to this is something that solves a real customer problem. So I always like to stress that if this is not solving a customer problem, it doesnt matter if its the coolest thing in the world. Its not going to make a difference. And I frequently use a nice quote form Henry Ford. Henry Ford is the guy that invented the car. Because some of my engineers would tell me, so that means that I cannot be innovative. I cannot go innovate. I have to always listen to the customers. And no, actually, thats my point, because Henry Ford, if you look at what he said, he said, âWhen I asked my customers what do you want? They said we want faster horsesâ. And you cannot get faster horses. So what the engineer do, the engineer goes to customers and ask them what is your problem? And then they would say, âOur problem is we want to get from point A to point B really quicklyâ. And then now, you as an engineer, will go and innovate, and you build the car. So the innovation is in the solution, not in the problem. You dont innovate on the problem. The problem has to come from the customer, thats the key point.#6 KEY ADVICEAnd then one of the most important advice also is, you have to have the faith in success. Meaning that you have to believe youre going to succeed. Even me, I just said earlier, only one out of ten will succeed. But youre chances of success will be much higher if inside of your company you have this very positive energy of; I am going to succeed, I am going to make this happen. You need to have that, and that energ y will spread from you to your team and you will have this culture of success going on in your company, where youre planning and all the actions youre taking are being taken with the assumption that we will succeed. As opposed to taking actions with the assumption of we want to be careful in case we fail, then you will fail if you do that. You always want to have this success kind of fountain going in inside of your company. That helps a lot and that will increase your probability of success.#7 KEY ADVICEAnd then, my last piece of advice I give is a big part of this, and this advice differs when Im talking to somebody who is religious versus not religious but I will say is that a big part of this is you praying all the time for success because a big part of this is timing. Or, if youre not religious, Ill say wish for luck, Ask for luck. Because I would say, I will admit this, at Cloudera, we were so lucky. So lucky, there were so many points across the road where we could have faile d and something happened, not because of us doing it differently but because we were lucky and we succeeded. So asking for luck, and wishing for luck, is a part of success.Martin: Good. Amr, thank you very much for the time. And next time when you start a company maybe you should consider the ten learnings of Amr. Thank you very much.Amr: Youre very welcome.
Sunday, May 24, 2020
An Exploration Of Clarissa s Gift Through Different...
Camilla Anderson Prof. Laura Oââ¬â¢Connor English 102D: Modernist Women Writers November 25 2015 An Exploration of Clarissaââ¬â¢s gift through different points of view in Virginia Woolfââ¬â¢s ââ¬Å"Mrs. Dallowayâ⬠Multiple points of view are represented and shifted through various characters in Virginia Woolfââ¬â¢s Mrs. Dalloway through indirect discourse, which helps to describe the innermost thoughts of Woolfââ¬â¢s central characters using singular pronouns in the third-person. It is these multiple points of view that establish interconnectedness among the characters, mirroring the interconnectedness that comes with Clarissaââ¬â¢s gift: her parties; it is these parties in which she brings people together and creates a human dialogue. We first see a shiftingâ⬠¦show more contentâ⬠¦terrified him.â⬠(15) We see the transition when we learn that Septimus is also looking out from the very same motorcar, which is precisely when the point of view switches to Septimusââ¬â¢, whereby his consciousness is shrouded in trauma and shell shock - a definite dichotomy between the opposing worlds of himself and Clarissaââ¬â¢s. Despite coming from seemingly opposing worlds, the subtle transition establishes the interconnectedness between the two charactersââ¬â almost as if though they are one person or entity. A second significant transition occurs when Peter Walsh, a former love of Clarissaââ¬â¢s, pays an unexpected visit to Clarissa the same morning. Here we get a sense of their feelings and thoughts towards each other, and learn that the togetherness they once had, has been lost: ââ¬Å"Heââ¬â¢s very well dressed, thought Clarissa; yet he always criticises meâ⬠¦Here she is mending her dress; mending her dress as usual, he thought; here sheââ¬â¢s been sitting all the time Iââ¬â¢ve been in India; mending her dress; playing about; going to parties; running to the House and back and all that, he thought, growing more and more irritated, more and more agitated.â⬠(41) The shift in point of view from Clarissaââ¬â¢s to Peterââ¬â¢s emphasizes how separate and disconnected their lives have become, which perfectly contrasts with the way in which both the charactersââ¬â¢ inner thoughts are smoothly intertwined. Clarissa is usually
Wednesday, May 13, 2020
Literature review theoretical framework - 20677 Words
An Investigation on the Importance of Branding for a Small Independent Boutique Hotel Page 1 of 73 March 2011 EXECUTIVE SUMMARY In contemporary business environments, small independent organisations are often faced with significant pressures to survive market competitiveness (Abimbola, 2001; Bristow, et, al, 2002; Moroko Uncles, 2009; Wilden, et, al, 2010). Accordingly, in order to compete with prevailing competitors, many businesses employ branding as a key strategy to establish a positive reputation in the marketplace (Abimbola, 2001; Balmer Greyser, 2006; Herstein Gamliel, 2006; Ueno, 2010). Subsequently, Lin, et, al (2010) as well as Souiden, et, al (2006) postulate that further in-depth studies are needed toâ⬠¦show more contentâ⬠¦8 1.4 Limitation of the Study ......................................................................................... 8 1.5 The Structure of the Paper .................................................................................. 9 1.6 Conclusion .......................................................................................................... 9 CHAPTER TWO ................................................................................................................. 11 LITERATURE REVIEW ................................................................................................... 11 2.1 Introduction ....................................................................................................... 11 2.2 Nature and Purpose of Branding ....................................................................... 11 2.3 The Strategic Role of Branding .......................................................................... 12 2.3.1 Marketing and Brand Equity ....................................................................... 12 2.3.2 Brand Awareness ....................................................................................... 13 2.3.3 Brand Loyalty ............................................................................................. 13 2.4 Branding and Stakeholders ............................................................................... 14 2.4.1Show MoreRelatedStrategies for Linking Theoretical Framework and Research Types879 Words à |à 4 Pagessocial and behavioral sciences regardless of disciplines/programs require a rationale or base for conducting research. 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Wednesday, May 6, 2020
The Return Nightfall Chapter 18 Free Essays
string(31) " while the three girls winced\." Matt woke, fuzzily, to find himself still behind the steering wheel of Elenaââ¬â¢s car. He stumbled into his house, almost forgetting to lock the car, and then fumbling with keys to unlock the back door. The house was dark; his parents were asleep. We will write a custom essay sample on The Return: Nightfall Chapter 18 or any similar topic only for you Order Now He made it up to his bedroom and collapsed on the bed without even taking off his shoes. When he woke again, he was startled to find it was nineA.M . and his mobile phone was ringing in his jeans pocket. ââ¬Å"Merââ¬â¢dith?â⬠ââ¬Å"We thought you were coming over early this morning.â⬠ââ¬Å"I am, but Iââ¬â¢ve got to figure outhow first,â⬠Matt said ââ¬â or rather, croaked. His head felt twice its usual size and his arm at least four times too big. Even so, something in the back of his mind was calculating how to get to the boardinghouse without taking the Old Wood Road at all. Finally a few neurons lit up and showed him. ââ¬Å"Matt? Are you still there?â⬠ââ¬Å"Iââ¬â¢m not sure. Last nightâ⬠¦God, I donââ¬â¢t evenremember most of last night. But on the way home ââ¬â look, Iââ¬â¢ll tell you when I get there. First I have to call the police.â⬠ââ¬Å"Thepolice ?â⬠ââ¬Å"Yeahâ⬠¦lookâ⬠¦just give me an hour, okay? Iââ¬â¢ll be there in an hour.â⬠When he finally arrived at the boardinghouse, it was closer to eleven than to ten. But a shower had cleared his head, even if it hadnââ¬â¢t done much for his throbbing arm. When he did appear, he was engulfed in worried femininity. ââ¬Å"Matt,what happened ?â⬠He told them everything he could remember. When Elena, with set lips, undid the Ace bandage he had wrapped around his arm, they all winced. The long scratches were clearly badly infected. ââ¬Å"Theyââ¬â¢re poisonous, then, these malach.â⬠ââ¬Å"Yes,â⬠Elena said tersely. ââ¬Å"Poisonous to body and mind.â⬠ââ¬Å"And you think one of these can getinside people?â⬠Meredith asked. She was doodling on a notebook page, trying to draw something that looked like what Matt had described. ââ¬Å"Yes.â⬠For just a moment Elenaââ¬â¢s and Meredithââ¬â¢s eyes met ââ¬â then both looked down. At last Meredith said, ââ¬Å"And how do we know whether one is insideâ⬠¦someoneâ⬠¦or not?â⬠ââ¬Å"Bonnie should be able to tell, in trance,â⬠Elena said evenly. ââ¬Å"Even I might be able to tell, but Iââ¬â¢m not going to use White Power for that. Weââ¬â¢re going down to see Mrs. Flowers.â⬠She said it in that special way that Matt had learned to recognize long ago, and it meant that no argument would do any good. She was putting her foot down, and that was that. And the truth was that Matt didnââ¬â¢t feel very much like arguing. He hated to complain ââ¬â heââ¬â¢d played through football games with a broken collarbone, a sprained knee, a turned ankle ââ¬â but this was different. His arm felt in danger of exploding. Mrs. Flowers was downstairs in the kitchen, but on the family room table were four glasses of iced tea. ââ¬Å"Iââ¬â¢ll be right with you,â⬠she called through the swinging half-door that divided the kitchen from where they were standing. ââ¬Å"Drink the tea, especially the young man whoââ¬â¢s injured. Itââ¬â¢ll help him relax.â⬠ââ¬Å"Herbal tea,â⬠Bonnie whispered to the others, as if this were some trade secret. The tea wasnââ¬â¢t all that bad, although Matt wouldââ¬â¢ve preferred a Coke. But when he thought of it as medicine, and with the girls all watching him like hawks, he managed to get over half of it down before the landlady came out. She was wearing her gardening hat ââ¬â or at least a hat with artificial flowers on it that looked as if it had been used for gardening. But on a cookie tray, she had a number of instruments, all gleaming as if theyââ¬â¢d just been boiled. ââ¬Å"Yes, dear, I am,â⬠she said to Bonnie, who had stood up in front of Matt protectively. ââ¬Å"I used to be a nurse, just like your sister. Women werenââ¬â¢t encouraged to be doctors then. But all my life Iââ¬â¢ve been a witch. Gets kind of lonely, doesnââ¬â¢t it?â⬠ââ¬Å"It wouldnââ¬â¢t be so lonely,â⬠Meredith said, looking puzzled, ââ¬Å"if you lived closer to town.â⬠ââ¬Å"Ah, but then Iââ¬â¢d have people staring at my house all the time, and children daring each other to run and touch it, or to throw a stone through my window, or adults peering at me every time I went shopping. And how could I ever keep my garden in peace?â⬠It was the longest speech any of them had ever heard her make. It took them so by surprise that it was a moment before Elena said, ââ¬Å"I donââ¬â¢t see how you can keep your garden in peace outhere . What with all the deer and rabbits and other animals.â⬠ââ¬Å"Well, most of it isfor the animals, you see.â⬠Mrs. Flowers smiled beatifically and her face seemed to light up from within. ââ¬Å"They surely enjoy it. But they donââ¬â¢t enjoy the herbs I grow for putting on scrapes and cuts and sprains and such. And perhaps they know Iââ¬â¢m a witch, too, since they always leave me a bit of the garden for myself and maybe a guest or two.â⬠ââ¬Å"Why are you telling me all of this now?â⬠Elena demanded. ââ¬Å"Why, thereââ¬â¢ve been times when I was looking for you, or for Stefan, when I thought ââ¬â well, never mind what I thought. But I wasnââ¬â¢t always sure you were our friend.â⬠ââ¬Å"The truth is that Iââ¬â¢ve gotten solitary and unsociable in my old age. But now youââ¬â¢ve lost your young man, havenââ¬â¢t you? I wish I had gotten up a little earlier this morning. Then I might have been able to speak to him. He left the money for a yearââ¬â¢s rental of the room on the kitchen table. Iââ¬â¢ve always had a soft spot for him, and thatââ¬â¢s the truth.â⬠Elenaââ¬â¢s lips were trembling. Matt hastily and heroically lifted his wounded arm. ââ¬Å"Can you help at all with this?â⬠he asked, peeling the Ace bandage away again. ââ¬Å"Oh, my, my. And what sort of critter gave you these?â⬠Mrs. Flowers said, examining the scratches while the three girls winced. You read "The Return: Nightfall Chapter 18" in category "Essay examples" ââ¬Å"We think it was a malach,â⬠Elena said quietly. ââ¬Å"Do you know anything about those?â⬠ââ¬Å"Iââ¬â¢ve heard the word, yes, but I donââ¬â¢t know anything specific. How long ago did you get them?â⬠she asked Matt. ââ¬Å"They look more like tooth marks than claw marks.â⬠ââ¬Å"They are,â⬠Matt said grimly, and he described the malach to her as best he could. It was partly to keep himself distracted, because Mrs. Flowers had picked up one of the gleaming instruments from the cookie tray and was starting to do things to his red and swollen arm. ââ¬Å"Hold as still as you can on this towel,â⬠she said. ââ¬Å"These have already scabbed over, but they need to be opened and drained and cleaned out properly. Itââ¬â¢s going to hurt. Why donââ¬â¢t one of you young women hold his hand to help keep his arm steady?â⬠Elena started to stand but Bonnie beat her to it, almost leaping over Meredith to take Mattââ¬â¢s hand in both of her own. The draining and cleaning were painful, but Matt managed to bear it without making a sound, even giving Bonnie a sort of sickly grin as blood and pus trickled out of his arm. The lancing hurt at first, but the release of pressure felt good, and when the wounds were drained and clean and then packed with a cold herbal compress, they felt blessedly cool and ready to heal properly. It was while he was trying to thank the old woman that he noticed Bonnie staring at him. In particular, at his neck. Suddenly she giggled. ââ¬Å"What? Whatââ¬â¢s funny?â⬠ââ¬Å"The bug,â⬠she said. ââ¬Å"It gave you a hickey. Unless you did something else last night that you didnââ¬â¢t tell us about.â⬠Matt could feel himself flush as he pulled his collar up higher. ââ¬Å"I did tell you about it, and it was the malach. It had a sort of tentacle with suckers around my neck. It was trying to strangle me!â⬠ââ¬Å"I remember now,â⬠Bonnie said meekly. ââ¬Å"Iââ¬â¢m sorry.â⬠Mrs. Flowers even had an herbal ointment for the mark the sucker tentacle had left ââ¬â and one for Mattââ¬â¢s scraped knuckles. After sheââ¬â¢d applied them, Matt felt so good that he was able to look sheepishly at Bonnie, who was watching him with big brown eyes. ââ¬Å"I know, it does look like a hickey,â⬠he said. ââ¬Å"I saw it this morning in the mirror. And Iââ¬â¢ve got another one lower down, but at least my collar covers that one.â⬠He snorted and reached into his shirt to apply more ointment. The girls laughed ââ¬â a release of the tension that theyââ¬â¢d all been feeling. Meredith had started back up the narrow stairway to what everyone still thought of as Stefanââ¬â¢s room, and Matt automatically followed her. He didnââ¬â¢t realize that Elena and Bonnie were hanging back until he was halfway up the stairs, and then Meredith motioned him onward. ââ¬Å"Theyââ¬â¢re just conferring,â⬠Meredith said, in her quiet, no-nonsense voice. ââ¬Å"Aboutme ?â⬠Matt swallowed. ââ¬Å"Itââ¬â¢s about that thing Elena saw inside Damon, right? The invisible malach. And whether or not Iââ¬â¢ve got one ââ¬â inside me ââ¬â right now.â⬠Meredith, never one to soft-pedal anything, simply nodded. But she put a hand briefly on his shoulder as they entered the dim, high-ceilinged bedroom. Shortly after, Elena and Bonnie came up, and Matt could tell at once by their faces that the worst-case scenario wasnââ¬â¢t true. Elena saw his expression and immediately went to him and hugged him. Bonnie followed, more shyly. ââ¬Å"Feel okay?â⬠Elena said, and Matt nodded. ââ¬Å"I feel fine,â⬠he said. Like wrestling alligators, he thought. Nothing was nicer than hugging soft, soft girls. ââ¬Å"Well, the consensus is that you donââ¬â¢t have anything inside you that doesnââ¬â¢t belong there. Your aura seems clear and strong now that youââ¬â¢re not in pain.â⬠ââ¬Å"Thank God,â⬠Matt said, and he meant it. It was at that moment that his mobile phone rang. He frowned, puzzled at the number displayed, but he answered it. ââ¬Å"Matthew Honeycutt?â⬠ââ¬Å"Yes.â⬠ââ¬Å"Hold, please.â⬠A new voice came on: ââ¬Å"Mr. Honeycutt?â⬠ââ¬Å"Uh, yeah, but ââ¬â ââ¬Å" ââ¬Å"This is Rich Mossberg of the Fellââ¬â¢s Church Sheriffââ¬â¢s Department. You called this morning to report a fallen tree midway down Old Wood Road?â⬠ââ¬Å"Yes, I ââ¬â ââ¬Å" ââ¬Å"Mr. Honeycutt, we donââ¬â¢t like prank calls of this sort. We frown upon them, in fact. It takes up the valuable time of our officers, and besides, it happens to be a crime to make a false report to the police. If I wanted to, Mr. Honeycutt, I could charge you with this crime and make you answer to a judge. I donââ¬â¢t see just what you find so amusing about it.â⬠ââ¬Å"I wasnââ¬â¢t ââ¬â I donââ¬â¢t findanything amusing about it! Look, last night ââ¬â â⬠Mattââ¬â¢s voice trailed off. What was he going to say?Last night I was waylaid by a tree and a monster bug? A small voice inside him added that the Fellââ¬â¢s Church Sheriffââ¬â¢s officers seemed to spend most of their valuable time hanging around the Dunkinââ¬â¢ Donuts in the city square, but the next words he heard shut it up. ââ¬Å"In fact, Mr. Honeycutt, under the authority of Virginia State Code, Section 18.2-461, making a false police report is punishable as a Class 1 misdemeanor. You could be looking at a year in jail or a twenty-five-thousand-dollar fine. Do you findthat amusing, Mr. Honeycutt?â⬠ââ¬Å"Look, I ââ¬â ââ¬Å" ââ¬Å"Do you, in fact,have twenty-five thousand dollars, Mr. Honeycutt?â⬠ââ¬Å"No, I ââ¬â I ââ¬â â⬠Matt waited to be cut off and then he realized that he wasnââ¬â¢t going to be. He was sailing off the edge of the map into some unknown region. What to say?The malach took the tree away ââ¬â or maybe it moved by itself ? Ludicrous. Finally, in a creaky voice he managed, ââ¬Å"Iââ¬â¢m sorry they didnââ¬â¢t find the tree. Maybeâ⬠¦somehow it got moved.â⬠ââ¬Å"Maybe somehow it got moved,â⬠the sheriff repeated expressionlessly. ââ¬Å"In fact maybe somehow it moved itself the way that all those stop signs and yield signs keep moving themselves away from intersections. Does that ring a bell, Mr. Honeycutt?â⬠ââ¬Å"No!â⬠Matt felt himself flush deeply. ââ¬Å"I would never move any kind of street sign.â⬠By now the girls were clustered around him, as if they could somehow help by appearing as a group. Bonnie was gesturing vigorously, and her indignant expression made it clear that she wanted to tell the sheriff off personally. ââ¬Å"In fact, Mr. Honeycutt,â⬠Sheriff Mossberg cut in, ââ¬Å"we called your home number first, since thatââ¬â¢s the phone you used to place the report. And your mother said that she hadnââ¬â¢t seen you at all last night.â⬠Matt ignored the little voice that wanted to snap,Is that a crime? ââ¬Å"That was because I got held up ââ¬â ââ¬Å" ââ¬Å"By a self-propelled tree, Mr. Honeycutt? In fact we had already had another call about your house last night. A member of Neighborhood Watch reported a suspicious car roughly in front of your house. According to your mother, you recently totaled your own car, isnââ¬â¢t that right, Mr. Honeycutt?â⬠Matt could see where this was going and he didnââ¬â¢t like it. ââ¬Å"Yes,â⬠he heard himself say, while his mind worked desperately for a plausible explanation. ââ¬Å"I was trying to avoid running over a fox. And ââ¬â ââ¬Å" ââ¬Å"Yet there was a report of a brand new Jaguar lingering in front of your house, just far enough away from the streetlight to be ââ¬â inconspicuous. A car so new that it had no license plates. Was that, in fact, your car, Mr. Honeycutt?â⬠ââ¬Å"Mr. Honeycuttââ¬â¢s my father!â⬠Matt said desperately. ââ¬Å"Iââ¬â¢m Matt. And it was my friendââ¬â¢s car ââ¬â ââ¬Å" ââ¬Å"And your friendââ¬â¢s name isâ⬠¦?â⬠Matt stared at Elena. She was making wait gestures, obviously trying to think. To sayElena Gilbert would be suicidal. The police, of all people, knew that Elena Gilbert was dead. Now Elena was pointing around the room and mouthing words at him. Matt shut his eyes and said the words, ââ¬Å"Stefan Salvatore. But he gave the car to his girlfriend?â⬠He knew he was ending his sentence so that it sounded like a question, but he could hardly believe Elenaââ¬â¢s coaching. Now the sheriff was beginning to sound tired and exasperated. ââ¬Å"Areyou askingme , Matt? So you were driving the brand-new car of your friendââ¬â¢s girlfriend. And her name isâ⬠¦?â⬠There was a brief moment when the girls seemed to disagree and Matt hung in limbo. But then Bonnie threw her arms up and Meredith moved forward, pointing to herself. ââ¬Å"Meredith Sulez,â⬠Matt said weakly. He heard the hesitation in his own voice and he repeated, huskily but with more conviction, ââ¬Å"Meredith Sulez.â⬠Now Elena was whispering rapidly in Meredithââ¬â¢s ear. ââ¬Å"And the car was purchased where? Mr. Honeycutt?â⬠ââ¬Å"Yes,â⬠Matt said. ââ¬Å"Just a second ââ¬â â⬠He put the phone into Meredithââ¬â¢s outstretched hand. ââ¬Å"This is Meredith Sulez,â⬠Meredith said smoothly, in the polished, relaxed tones of a classical music disk jockey. ââ¬Å"Miss Sulez, youââ¬â¢ve heard the conversation so far?â⬠ââ¬Å"Ms.Sulez, please, Sergeant. I have.â⬠ââ¬Å"Did you, in fact, lend your car to Mr. Honeycutt?â⬠ââ¬Å"I did.â⬠ââ¬Å"And where is Mr.â⬠ââ¬â there was a shuffling of paper ââ¬â ââ¬Å"Stefan Salvatore, the original owner of the car?â⬠Heââ¬â¢s not asking her where they bought it, Matt thought. He must know. ââ¬Å"My boyfriend is away from town right now,â⬠Meredith said, still in the same refined, unflappable voice. ââ¬Å"I donââ¬â¢t know when heââ¬â¢ll be back. When he is, shall I have him call you?â⬠ââ¬Å"That might be wise,â⬠Sheriff Mossberg said dryly. ââ¬Å"These days very few cars are bought with cash on the line, especially brand-new Jaguars. Iââ¬â¢d like your driverââ¬â¢s license number, also. And, in fact, Iââ¬â¢d very much like to speak to Mr. Salvatore when he returns.â⬠ââ¬Å"That may be very soon,â⬠Meredith said, a bit slowly, but following Elenaââ¬â¢s coaching. Then she recited her driverââ¬â¢s license number from memory. ââ¬Å"Thank you,â⬠Sheriff Mossberg said briefly. ââ¬Å"That will be all for ââ¬â ââ¬Å" ââ¬Å"May I just say one thing? Matt Honeycutt would never, ever remove stop signs or yield signs. Heââ¬â¢s a very conscientious driver and was a leader in his high school class. You can speak to any of Robert E. Lee High Schoolââ¬â¢s teachers or even the principal if sheââ¬â¢s not on vacation. Any one of them will tell you the same thing.â⬠The sheriff didnââ¬â¢t seem to be impressed. ââ¬Å"You can tell him from me that Iââ¬â¢ll be keeping an eye on him in the future. In fact it might be a good idea if he stopped in the Sheriffââ¬â¢s Department today or tomorrow,â⬠he said, and then the phone went dead. Matt burst out, ââ¬Å"Stefanââ¬â¢s girlfriend? You, Meredith? What if the car dealer says the girl was a blond? How are we going to work that out?â⬠ââ¬Å"We arenââ¬â¢t,â⬠Elena said simply from behind Meredith. ââ¬Å"Damon is. All we have to do is to find him. Iââ¬â¢m sure he can take care of Sheriff Mossberg with a little mind control ââ¬â if the price is right. And donââ¬â¢t worry about me,â⬠she added gently. ââ¬Å"Youââ¬â¢re frowning, but everything is going to be fine.â⬠ââ¬Å"You believe that?â⬠ââ¬Å"Iââ¬â¢m sure of it.â⬠Elena gave him another hug and a kiss on the cheek. ââ¬Å"Iââ¬â¢m supposed to stop by the Sheriffââ¬â¢s Department today or tomorrow, though.â⬠ââ¬Å"But not alone!â⬠Bonnie said, and her eyes were sparkling with indignation. ââ¬Å"And when Damon goes with you, Sheriff Mooseburger will end up being your best friend.â⬠ââ¬Å"All right,â⬠Meredith said. ââ¬Å"So what are we doing today?â⬠ââ¬Å"The problem,â⬠Elena returned, tapping an index finger against her upper lip, ââ¬Å"is that weââ¬â¢ve got too many problems at once and I donââ¬â¢t want anybody ââ¬â and I mean anybody ââ¬â going out alone. Itââ¬â¢s clear that there are malach in the Old Wood, and that theyââ¬â¢re trying to do unfriendly-type things to us. Kill us, for one.â⬠Matt basked in the warm relief of being believed. The conversation with Sheriff Mossberg had shaken him more than he wanted to show. ââ¬Å"So we make up task forces,â⬠Meredith said, ââ¬Å"and we split the jobs between them. What problems do we need to plan for?â⬠Elena ticked off the problems with her fingers. ââ¬Å"One problem is Caroline. I really think someone should try to see her, at the very least to try and find out if she has one of thosethings inside her. Another problem is Tami ââ¬â and who knows who else? If Caroline isâ⬠¦contagious somehow, she might have spread it to some other girl ââ¬â or guy.â⬠ââ¬Å"Okay,â⬠Meredith said, ââ¬Å"and what else?â⬠ââ¬Å"Someone needs to contact Damon. Try to find out from him anything he knows about Stefan leaving, and also try to get him to go in to headquarters with us to influence Sheriff Mossberg.â⬠ââ¬Å"Well, youââ¬â¢d better be on that last team, since youââ¬â¢re the only one Damonââ¬â¢s likely to talk to,â⬠said Meredith. ââ¬Å"And Bonnie should be on it, so she can keep ââ¬â ââ¬Å" ââ¬Å"No. No Calling today,â⬠Bonnie pleaded. ââ¬Å"Iââ¬â¢m so sorry, Elena, but I just canââ¬â¢t, not without a day of rest between. And besides, if Damon wants to talk to you, all you need to do is to walk ââ¬â notinto the forest, butnear it ââ¬â and call to him yourself. He knows everything thatââ¬â¢s going on. Heââ¬â¢ll know youââ¬â¢re there.â⬠ââ¬Å"Then I should go with Elena,â⬠Matt reasoned. ââ¬Å"Since that sheriff is my problem. Iââ¬â¢d like to go by the place where I saw the tree ââ¬â ââ¬Å" At once there was a protest from all three girls. ââ¬Å"I said Iââ¬â¢dlike to,â⬠Matt said. ââ¬Å"Not that we should plan for it. Thatââ¬â¢s one spot we know is too dangerous.â⬠ââ¬Å"All right,â⬠Elena said. ââ¬Å"So Bonnie and Meredith will visit Caroline, and you and I will go Damon hunting, all right? Iââ¬â¢d rather go Stefan hunting, but we just donââ¬â¢t have enough information yet.â⬠ââ¬Å"Right, but before you go, maybe stop by Jim Bryceââ¬â¢s house. Matt has an excuse to stop by anytime ââ¬â he knows Jim. And you can check on Tamiââ¬â¢s progress as well,â⬠Meredith suggested. ââ¬Å"Sounds like plans A, B, and C,â⬠Elena said, and then, spontaneously, they all laughed. It was a clear day, with a hot sun shining overhead. In the sunlight, despite the minor annoyance of Sheriff Mossbergââ¬â¢s call, they all felt strong and capable. None of them had any idea that they were about to walk into the worst nightmare of their lives. Bonnie stood back as Meredith knocked at the front door of the Forbes home. After a while of no answer and silence inside, Meredith knocked again. This time Bonnie could hear whisperings and Mrs. Forbes hissing something, and Carolineââ¬â¢s distant laughter. Finally, just as Meredith was about to ring the bell ââ¬â the height of discourtesy between neighbor and neighbor in Fellââ¬â¢s Church ââ¬â the door opened. Bonnie neatly slipped a foot in, keeping it from being shut again. ââ¬Å"Hi, Mrs. Forbes. We justâ⬠¦Ã¢â¬ Meredith faltered. ââ¬Å"We just wanted to see if Caroline was any better,â⬠she finished in a tinny-sounding voice. Mrs. Forbes looked as if sheââ¬â¢d seen a ghost ââ¬â and sheââ¬â¢d spent all night running from it. ââ¬Å"No, sheââ¬â¢s not. Not better. Sheââ¬â¢s still ââ¬â sick.â⬠The womanââ¬â¢s voice was hollow and distant and her eyes scanned the ground just over Bonnieââ¬â¢s right shoulder. Bonnie felt fine hairs on her arms and the back of her neck stand up. ââ¬Å"Okay, Mrs. Forbes.â⬠Even Meredith sounded false and hollow. Then someone said suddenly, ââ¬Å"Areyou all right?â⬠and Bonnie realized it was her own voice. ââ¬Å"Carolineâ⬠¦isnââ¬â¢t well. Sheââ¬â¢sâ⬠¦not seeing anyone,â⬠whispered the woman. An iceberg seemed to glide down Bonnieââ¬â¢s spine. She wanted to turn and run from this house and its aura of malevolence. But at that moment Mrs. Forbes suddenly slumped. Meredith was barely able to break her fall. ââ¬Å"Sheââ¬â¢s fainted,â⬠Meredith said tersely. Bonnie wanted to say,Well, put her on the rug inside and run! But they could hardly do that. ââ¬Å"Weââ¬â¢ve got to take her inside,â⬠Meredith said flatly. ââ¬Å"Bonnie, are you okay to go?â⬠ââ¬Å"No,â⬠Bonnie said just as flatly, ââ¬Å"but what choice do we have?â⬠Mrs. Forbes, small as she was, was heavy. Bonnie held her feet and followed Meredith, step by reluctant step, into the house. ââ¬Å"Weââ¬â¢ll just put her on her bed,â⬠Meredith said. Her voice was shaky. There was something about the house that was terribly unsettling ââ¬â as if waves of pressure kept bearing down on them. And then Bonnie saw it. Just a glimpse as they stepped into the living room. It was down the hallway, and it could have been the play of light and shadow there, but it looked for all the world like a person. A person scuttling like a lizard ââ¬â but not on the floor. On the ceiling. How to cite The Return: Nightfall Chapter 18, Essay examples
Monday, May 4, 2020
Info on ww1 Essay Example For Students
Info on ww1 Essay On the 28th July 1918 the great powers of Europe went to war in one of the most tragic and bloody events in all of history. The main wars on the western front were between Britain, the ruler of the worlds largest empire covering over a quarter of the full land mass, and a new country called Germany. The reason that Britain was in the war was because it was upholding some treaties it had made some years before such as the treaty of London which said that Britain would protect Belgium if she was ever invaded, which was the first thing that Germany did. Britain with France made another treaty and Russia this was called the Triple Entente it was the first military alliance made by Britain after it got out of splendid isolation. The armies first form of fighting was by using the cavalry but know with the invention of the machine guns these were quickly mowed down and in this way millions of people lost their lives. The only way for the armies to have some type of protection from the machine guns was to dig trenches. Someone even said that the most important weapon the soldiers had was their shovel. In the following years many waves of charges were made over the top of No Mans Land and nearly every single one was shot down and died. This type of warfare had never ever been seen by the army and some people claimed that it wasnt war of strength it was a war of attrition, that is that the winner would be the person with more people and supplies. In between the trenches was an area called No Mans Land, this was an area in which if a person went in they would never come out of alive unless they were extremely lucky. After a while the Allies started producing films which showed the greatness of the Allies at war and so make more people want to join up. When people saw the amount of death and destruction there was it caused the exact opposite effect and the amount of people joining the army got lower and lower. Soon the British armies started putting up posters advertising the last push. This last push was going to take place at a place called Somme. This again made people want to join the battle and claim their moment of glory. The amount of firepower that was going to be used was enormous.
Saturday, March 28, 2020
Semi- Detailed Lesson Plan Essay Example
Semi- Detailed Lesson Plan Paper SOCIAL DIMENSION OF EDUCATION ARTICLE 21: SOCIAL SCIENCE THEORIES OF EDUCATION Education is one of the major institutions that constitute society. There are various various social science theories that relate to education. These are; consensus, conflict, structural functionalist and interactionist theories. Conflict theory deals with the emergence of conflict within a particular human society and the larger issue for this theory is the role the education plays in maintaining the prestige, power and economic and social position of the dominant group in society. The conflict theorists are interested in how societyââ¬â¢s institution like ââ¬âfamily, government, religion, education, and the media may help to maintain the privileges of some groups and keep others in subservient position. The Consensus theory is seen as the equilibrium state of society based on a general or widespread agreement among all members of a particular society. This theory in which social order and stability/ social regulation form the base emphasis. It emerged out of the society of social order and social stability / social regulation. The consensus and conflict theories are reflected in the works of certain dominant social theorist such as Karl Marx, Emile Durkheim, Max Weber and other social theorist. Structural functionalism is concerned with the functions of schooling in the maintenance of social order. It asserts the society is made up of different institutions or organizations that work together in cooperation to achieve orderly relationship and to maintain social order and social stability. We will write a custom essay sample on Semi- Detailed Lesson Plan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Semi- Detailed Lesson Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Semi- Detailed Lesson Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It has four functional imperatives for all ââ¬Å"actionâ⬠system- ADAPTATION,GOAL ATTAINMENT, INTERGRATION, LATENCY- to be used at all levels of theoretical system ( includes action system, personality system social system and cultural system). Interactionist theory about the relation of school and society are critiques and extension of the functionalist and perspectives. Symbolic interactionism is interested not simply in socialization but in interactions between students and students and between students and teachers. All types of interactions refine our ability to think. It views the self as socially constructed in relation to social forces and structures. The learners are necessary to examine individual decisions in the context of a set of needs, preferences an individual has and values they seek. The critical decision process must be regarded as a continuous process integrated in the interaction with the environment. The analysis of individual decisions is concerned with the logic of decision making and rationality and the invariant choice it leads to. [2]Structural Functionalism makes 7 main assumptions. These assumptions focus on several levels of analysis [society, community, individual, social unit (e. . family, organizations)]: Systems have a property of order and an interdependence of parts oSocieties and social units are held together by cooperation and orderliness Systems tend toward self-maintaining order, or equilibrium oSocieties and social units work best when they function smoothly as an organism, with all parts working toward the ââ¬Å"naturalâ⬠or smooth working of the system The system may be static or involved in an ordered process of change The nature of one part of the system has an impact on the form that the other parts can take Systems maintain boundaries within their environments Natural (external) environments are separate but adapt to each other. The same dynamic occurs within societies and/or social units ââ¬â if one or more parts significantly conflicts with others, others must adapt Allocation and integration are two fundamental processes necessary for a gives state of equilibrium within a system oDivision of labor and positions help maintain balance; each part interrelates to create efficiency and harmony; the most capable individuals must be motivated to fill the most important roles/positions Systems tend toward self-maintenance involving control of boundaries and relationships of parts to the whole, control of the environment, and control of tendencies to change the system from within You, the Teacher, as a Person in Society To become a teacher is no joke; your influence on your students and on the people with whom you work and live depends a great deal on your philosophy as a person and as a teacher. The teacher philosophy in life and our philosophy of education serve as your window to the world and compass in the sea of life. The teacher teaches the basic knowledge, skills and attitudes (KSA)-paragon of values. Why teach? Reshape the society in an instant Education in charge of change Reformed the people through education Transmit the traditional moral values and intellectual knowledge Teach the children to become model in the community Teachers are loco-parentis of the students. Teaching may not be a laucratic position. It cannot guarantee financial security. It even means investing your personal time, energy, and resources. Sometimes it means disappointments, heartaches and pains. But touching the hearts of people and opening minds of children can give you joy and contentment which money could not buy. These are the moments we teach for. These are the moments we live for. ââ¬Å"A teacher is a facilitator of learning and of the development of the youth. He shall, therefore, render the best services by providing environment conducive to such learning and growthâ⬠quoted by: Code of Ethics of Professional Teacher Article 3. These Pillars of Education are crucial to peace and mutual understanding. They emphasize the value of education as a manifestation of the spirit of unity. These stern from the will to live together as active members of a global village and contribute to attainment of a culture of peace. LEARNING TO KNOWà that is acquiring the instruments of understanding. It implies learning how learn by developing oneââ¬â¢s concentration, memory skills, and ability to think. If the teacher has been helping students to develop their skills that would make them independent learners, you are doing well on the first pillar of education because you have prepared them for life in the knowledge society in which we all now live. A truly educated person nowadays needs a broad general education and opportunity to study a small number of subjects in depth. LEARNING TO DOà represents the skillful, creative and discerning application of knowledge. One must learn how to think creatively, critically, and how to deeply understand the information that is presented. LEARNING TO LIVE-together in peace and harmony requires that quality of relationship at all levels is committed peace, human rights, democracy, and social justice in the ecology sustainable environment. LEARNING TO BEà refers to the role of Education in developing all dimensions of complete parson: the physical, intellectual, and ethical integration of individual into a complete man. Why teach? So that students will understand that they are unique person who are willing to accept responsibility based on their thoughts, feelings, and aspiration. What to teach? Open to wide option, let explore by giving activities, they have unique personality, provide students vicarious experiment, to unleash their own creativity and self-expression, they have focus upon the actions of historical individual, they encourage vocational courses, learning is self-paced, self-directed and values clarification. Addressing Students Needs: Students of Different Backgrounds quoted in Adapted with permission from Shari Saunders and Diana Kardia; Center for Research on Learning and Teaching, University of Michigan, adapted from Chism et al. , 1992. ââ¬Å"It is vital that you view every student as a unique individual regardless of the students cultural background, while at the same time respecting multiple cultural heritages and their impact on learning styles and classroom expectations. This is not a simple task, and there is no simple way to accomplish it. You cannot be prepared for every possible situation that might arise. Instead, focus on being open to different perspectives, being aware of stereotypes and prejudiced behavior in your class, and being ready to help every student in your class become engaged in the material and learn. For instance, you would do well to try incorporating the achievements of Latino scientists into your curriculum to encourage and inspire Latino students. However, if the approach appears to be an act of tokenism, some of your students might feel as if they are being singled out or patronized. A better approach is to try and make the material relevant to students of many backgrounds whenever possible even if your class does not contain every single demographic. Such an approach will benefit all of your students in expanding their knowledge and perspective. You also should remember that the fact that a student is African American does not mean she or he will be able to or desire to speak about famous African Americans in science. Allowing students to express their views is beneficial whenever possible, but you should never expect someone to speak for their people. Every student is a different person, and should only be asked to speak for him or herself. â⬠Factors Affecting Social Development TERM PAPER IN PROF. ED 3 IN PARTIAL FULLFILLMENT OF THE REQUIREMENTS OF THE COURSE SOCIAL DIMENSIONS IN EDUCATION SY: 2012-2013 (2ND SEMESTER) Presented to Mrs. Consuelo C. Abadiez Instructor By Patrocinio Cael Gamboa Jr. There are cultural changes that influence the behavior and ways of life of the people in different countries throughout the world such as Multiculturalism and students subcultures. Teachers one of the best position to understand and recognize that students have diverse cultural backgrounds and can adapt their instruction to meet these diverse learning needs Factors Affecting Social Development By C. Seefeldt Pearson. Allyn Bacon Prentice Hall Childrenââ¬â¢s development of social skills is affected by the nature of their family and early educational experiences (NRC, 2001). Whether in a nuclear, blended, or extended family; a communal arrangement; or a single-parent family, the child learns social patterns and skills within this context. Children find love and security and form attachments with people who protect and care for them. In the family, children become socialized through interactions with parents, siblings, relatives, and neighbors; once in a school setting, they need new ways of acting, relating, and socializing. Children who have had a strong attachment to a nurturing figure and see themselves as separate from this nurturing figure are ready for a group situation. Children who have not fully developed strong attachments to another person may have a more difficult time adjusting to the complexity of the social system of the school.
Saturday, March 7, 2020
Franz Schubert
I have heard the angels sing proclaimed Franz Schubert upon hearing music from Niccolo Paganini, composer of 24 violin caprices, Witchs Dance, Perpetual Motion, the orchestral Concerto in D Major, Carnival of Venice, and La Capanella. . Niccolo Paganini has been called the greatest violin player of all time. He was not only the toast of all Europe, he was a legend in his own time. His fab- ulous command of his instrument was no legend, nor was it legend that no au- dience failed to succumb to a kind of spell in the presence of his musical genius. Not only his playing but his cadaverous appearance on the stage aroused awe and terror. His pale , long face with its hollow cheeks and lips curled into a sardonic smile, the piercing expression of his eyes, fed the rumor that he was the son of the devil. The word spread that the G string of his violin was made from the intestines of a murdered mi stress. Despite all of this he was worship- ed wherever he went. Women pursued him, musicians followed him from Paganinis father raised his son with cruelty and relentless practice sessions. Aware that he had a prodigy on his hands and eager to capitalize, he kept Niccolo from any schooling. His mother added to his fervour with the frequent recital of a dream, where an angel promised her that her son would be the greatest violin player ever. Niccolo quickly exhausted his teachers, and when he was just eight years old played a concerto in a local church with such success that he was forever in demand. By the age of thirteen he was known as the won- derchild. Some additional study took place between the years of fourteen and sixteen, bu...
Wednesday, February 19, 2020
UN Resolution on Israel (assigned Country is Nigeria) 1.15 single Essay
UN Resolution on Israel (assigned Country is Nigeria) 1.15 single spacings - Essay Example ons Human Rights Council of 24 January 2008 and of the United Nationsà Office for the Coordination of Humanitarian Affairs of 25 May 2010, as well as the statements conveyed by the United Nations Special Rapporteurs present in the Gaza Strip, Fully alarmed that the continuation of the present crisis in the relations between the State of Israel and the Palestinian authorities in the Gaza Strip may undermine the peace process and lead to significant challenges to the regional stability, 1. Calls upon the two Parties concerned to exert all efforts necessary to resolve their differences and to make full use of the instruments of pacific settlement of disputes provided for in Chapter VI of the Charter of the United Nations. Such a settlement shall be conducted under the procedural rules the two Parties find the most beneficial to their common interests, and shall be supervised by the special Commission of the Security Council of the United Nations; 2. Condemns the unjustifiable acts of violence committed by the armed forces of the State of Israel and the paramilitary formations of the Palestinian authorities in the Gaza Strip against the civilians residing both in Israel and Palestine and calls for the objective arraignment of all the persons involved in them; (a) Avoid interfering with independent attempts of international non-governmental organizations to provide humanitarian assistance to the civilian population of the Gaza Strip, invite the States concerned to provide security assistance to the participants in such efforts; 4. Recalls an obligation on both Parties to respect the previous Resolutions of the Security Council with regard to maintenance of the peace and stability in the Middle East and appeals to all Parties concerned to exercise the maximum restraint when faced with mutual disagreements; 5. Welcomes the efforts of the Government of the United Kingdom of Great Britain and Northern Ireland to enable the relaxation of the blockade of the Gaza
Tuesday, February 4, 2020
Walker Percy's, The Loss of the Creature Essay Example | Topics and Well Written Essays - 1250 words - 1
Walker Percy's, The Loss of the Creature - Essay Example There are several instances in school where having a preformed mind about certain issues can deny a student the real pleasure and joy of going through the experiences. As a student, I have desires to achieve several things through my learning. For instance, I want to get high grades, get a good job, and be an important member of the society. The desire to achieve these objectives often seems to override the real experience of going through the education system, thereby depriving the system of its joy and wonderful experience. I tend mostly to focus on what will happen after my education, or after my tests, at the expense of trying to focus on the education itself and the values of the tests. Before joining school, my school, I had heard a lot about the school from former students. I had also conducted an online search of the school before submitting my application. This process helped me to have a preconceived idea about the school even before I was enrolled. Surprisingly, this is what most of the students do before the join their dream schools. According to Percy, The curiosity and desire to know about something can derail one from enjoying the experience of discovering the process. Preconceived ideas create social biases and prejudices, which can hamper critical thinking and proper decision-making. For instance, I may have overlooked other schools, which may have been better than my current school, due to the prejudice I had from my preconceived ideas. Percy also argues that human beings do not often appreciate the full value of their lives because they unintentionally adopt passive roles. It is almost as if human beings have lost their sovereignty and control of their experiences unintentionally. The loss of sovereignty can be seen when people create symbolic complexes, which undermine an individualââ¬â¢s ability to actively engage in issues. One example in which Percy uses to illustrate this loss is his description of a tourist couple that goes
Monday, January 27, 2020
Channels Target Markets Research Marketing Essay
Channels Target Markets Research Marketing Essay In the past few years, European and American luxury markets have been weak because of economy risk. But Chinese luxury market has a steady growth and there are some new emerging markets like Brail, Russia, India and so on. As a whole, the luxury market has a good perspective. This report will discuss CHANEL as a well known luxury brands with long history. Firstly the report could simply describe the CHANEL background. Secondly there is a marketing analysis on CHANEL products. The 4P marketing mixes and STP market strategy are used to evaluate CHANEL products. And then the report could give some introductions on China and Brazil markets which are considered as the target markets of CHANEL. Meanwhile the two target markets will be carefully analyzed to identify whether they are appropriate for CHANEL or not. Finally, the report provides some suggestions which can help CHANEL take more shares of China market. Luxury brand CHANEL CHANEL was found in Paris, France in 1913. And Gabrielle Chanel (Coco Chanel) was the founder who also played the role of designer from 1910 to 1971. In 1983, Karl Lagerfeld called genius designer became the successor. CHANEL has managed a lot of products such as clothing, hats, perfume, jewelry, cosmetic, glasses and so on. The design philosophy of CHANEL Brand is elegance, conciseness and beautiful. In addition, double C and stereoscopic rhombus space line are the major signs. As known to all, double C has become the pride of fashion. And women around the world want to have the brand. In 1920s, womens trappings perfume and image has changed from classical to modern. All this cannot achieve without Chanel contribution. Then after Karl Largerfeld became the chief designer, he was very successful to push Chanel fashion to another peak. Marketing analysis of CHANEL products 3.1 4P marketing analysis product CHANEL products are mainly female products. There are some kinds of series. Fashion boutique: fashion, bag, shoes, accessory Glasses series: sunglasses, optical glasses Wristwatch series: camellia, Premiere, J12, Top jewelry series: camellia, comet, 1932, baroque CHANEL perfume series: NO.5, NO.19 Most of CHANEL products are highly luxury. Because of the comfortable design, unique style and elegant lingering charm, CHANEL can bring a kind of fashion and vanity for users. price As the international well-known brand, CHANEL adopts the high price strategy based on its high quality image (OGuinn, 2011). The price strategies are as follows: Clothing: high price strategy Fashion boutique: high-middle price strategy Watch and top jewelry: high price strategy Glasses: high-middle price strategy Perfume and makeup: mid-price strategy place The CHANEL clothing has spread in 37 countries worldwide and there are 29 countries which hold the points of sale about glasses series. To accord with the position, CHANEL focuses on the senior department stores and prosperous business district. In Taipei, there are four points of sale. Furthermore, in Japan, CHANEL Ginza building has gone into operation. The whole building has ten stories high. The CHANEL boutiques are set up from first floor to third floor. Meanwhile the VIP rooms are also in the third floor. And the fourth floor is the salon show; all CHANEL offices can be found from fifth floor to ninth floor; the tenth floor has a French restaurant. The whole building shows the luxurious grade (Kotler, 2011). Around here, there are some other famous international brands buildings such as Dior, Burberry and Hermes. promotion Fashion show: CHANEL holds some kinds of fashion shows for the seasonal clothing in many countries. To show the perfect product and quality, CHANEL chooses the elegant scene and well-known models. Magazine: what CHANEL chooses is the brand-led magazine such as ELLE and VOGUE. Except the presentation of product in season, these magazines also introduce the product features and the way to distinguish the genuine CHANEL product (Clow, 2011). Celebrity advertising: there are many celebrities such as Diana Spencer, Jacqueline Kennedy, Elizabeth Taylor, and Ingrid Bergman who always dress CHANEL clothing in public. So the classical and graceful image has greatly enhanced. Hollywood Star Nicole Kidman became the spokesperson because of her unique temperament which can tally with CHANEL image. Website: there are 12 languages to choose in CHANEL website. Customers can know the product information and watch the recent fashion show. 3.2 STP marketing analysis CHANEL products have spread all over the world and this brand has been the top brand in womans heart. This report will take CHANEL NO.5 as an example to analyze the STP marketing strategy. Market segmentation The market segmentation of CHANEL NO.5 is based on the individual performance and consumers pay more attention to the spiritual value. There are some segmentation factors such as mentality, age, geography and behavior (Aaker, 2011). Expect the celebrities, the intellectual women with high income have been main customers and they are about 35 years old. Modern women focus on the life quality and grade. And meanwhile they pursue the social honor and position. So CHANEL NO.5 becomes the first choice. Target market CHANEL NO.5 adopts the differentiated targeting strategy on target markets. CHANEL divides the high consumption group into many market segments and works out a range of marketing mixes to satisfy the different consumers (Temporal, 2010). Market position CHANEL NO.5 uses a series of market position strategies such as product quality differentiation, product packaging differentiation, brand image differentiation, point-of-sale terminal differentiation and media communication differentiation (Baaghil, 2011). Two target markets This report will take two BRIC countries Brazil and China as the targets. China market China has become the second largest luxury goods market, although Chinese economy has a slowing growth now. From the graph 1, it can be found that in China luxury market, both consumers and total spending have a steady growth. Graph 1: Source: 2011 China luxury market study by BAINCOMPANY The report will have an analysis on Chinese luxury market from supply and demand. According to the analysis of supply structure, Chinese luxury goods mainly depend on import. And the China local luxury brands are very limited. Along with the recession of European luxury markets, more and more international luxury brands have crowed into Chinese market. Almost all the luxury brands have own stores. In addition, from the perspective of demand, Chinese consumers are different from other European and American consumers. Chinese consumers pay more attention to the social status and vanity especially some young white collars. And Chinese consumers with high income and advanced degree tend to be younger about 30 to 45 years old. The following graph 2 shows the product category in China luxury market. It is very obvious that watch, cosmetic and perfume account for larger proportion than other products. Graph 2: Source: 2011 China Luxury Market Study by BAINCOMPANY Brazil market Because of the appearance of European sovereign debt crisis, European luxury market has been impacted. But luxury goods in Brazil market have a good rise. According to the analysis from Bain Company, Brazil is a fast growing luxury market and the target consumers has been over 100 million (Redazione, 2011). The female consumptions account for about 75 in the luxury market. Luxury cosmetics and perfumes are the most popular and jewel is the third largest category. In addition, there may be about dozens of international luxury brands to foray into the Brazilian market in 2012 such as Fendi, Bottega, Veneta, Yves Saint Laurentà ¼Ã
âPrada and so on. Louis Vuitton brand will open three new shops in the next year. TiffanyCo entered into St.Paul in 2001 and demand has been constantly increased. In the coming year, there will be a few new TiffanyCo shops. Evaluation of the two target markets 5.1 analyses on Brazilian marketing environment political environment In recent years, Brazilian governments are always struggling to improve social fundamentals and narrow the wealth gap. It led to the expansion of domestic demand. And Brazilian government has also pushed forward some tax preference policies to encourage import. So it is very beneficial for CHANEL to enter Brazil market. Economic environment Brazilian economic strength is the strongest in Latin America. In recent years, the Brazilian domestic demand has been very powerful. And 2014 FIFA world cup and 2016 Olympic Games will be hold in Brazil. So the prospect of luxury market will be very well. Brazil is the 11th country in the rankings of HNWIS (Redazione, 2011). Brazil has more high net worth individuals than India and Russia. Therefore, Brazil will become a new emerging market of CHANEL. Cultural environment Along with the improvement of education culture level, the residents values have changed. They pursue the life quality and want to get respect from others. So it will be a trend to purchase the luxury goods. These changes will be conducive to the sales of CHANEL products. In short, as a new emerging market Brazilian luxury market will bring great profits for CHANEL. 5.2 analyses on Chinese market Consumers purchase motivation: Chinese consumers purchase motivation can be simply summed up two types. The first is social consumer motivation which includes flaunt, social intercourse, conformity and status symbol. At present, some Chinese consumers purchase luxury goods to satisfy the vanity. And some consumers want to keep good social relations. So they always use the luxury good as a gift to other friend. In addition, other consumers think the luxury goods are one of status symbols which can show own social status. The second is individual consumption motivation. Some Chinese consumers purchase luxury goods to pursue life quality and enjoy the happiness what luxury goods can bring. Market Characteristics: the consumption of luxury good is based on economy and culture. Comparing with European and American markets, Chinese market has own characteristics (BAINCOMPANY, 2011). Firstly, the consumption concept has been changed from waste to life attitude. Now many Chinese consumers use the luxury goods to flaunt their social status. Secondly, the demand growth of luxury goods is very amazing. Now Chinese high income groups are great and their purchase desire will be stronger with the rising incomes. So it leads to the rise in luxury goods demand. Thirdly, the main consumers are young people including some successful young merchants and high income white collars. Of course, there is another kind of people: the children of privileged government officials and the super-rich. Through the above analysis on Chinese market, it means that the market is very appropriate for CHANEL. And CHANEL should put more energy into Chinese market to take more market shares, because there are many powerful competitors. Recommendation Aiming at China luxury market, the report provides some recommendation for CHANEL. Accelerating expansion of 2/3 cities. Now the tier 2/3 cities have been the important markets for luxury brands. Because luxury goods accessed into the first tier cites early, the attraction of luxury goods has gradually declined and the sales has been weak. The high marketing costs can also lesson the profits of luxury brands. By contrast, the marketing costs are lower. in tier 2/3 cites, some invisible rich who just begin to pursue the luxury brands are the most important consumers. Graph 3: Source: 2011 China Luxury Market Study by BAINCOMPANY According to the graph 3, it is very clear that CHANEL has no new shops in the tier 2/3 cities. But its competitors such as GUCCI, LV, and Dior have developed the tier 2/3 cities. So CHANEL should rapidly take actions to occupy the tier 2/3 cities. Using some social medium to increase mindshare. Graph 4: Source: 2011 China Luxury Market Study by BAINCOMPANY Social media has been the main way for luxury consumers to get information. Comparing with Facebook and twitter, microblog is the most important social media. If some luxury brands have new information, generally speaking, microblog is the fastest channel to release. There is an interesting phenomenon that many luxury consumers like to flaunt own luxury goods to friends and strangers by own microblog. CHANEL can use the magnifying effects of microblog to release own brand resource. It is a trend for some social medium like mciroblog, brands website and video to play together (OGuinn, 2011). So CHANEL can use the social medium to hold a fashion show live. Of course, microblog will also bring some risks, so CHANEL must carefully analyze the potential risks and work out a coping strategy. Experience marketing In China luxury market, many consumers cannot insight into the culture of luxury brands and do not know their brands idea and history. Knowing the brand is the precondition of brand loyalist. And experience marketing is the bridges for communications between consumers and luxury brands (Ferrell, 2010). CHANEL can build a new unique store or upgrade the existing store to give consumers bran-new shopping experience. In addition, some art activities may be held to help luxury consumers better know CHANEL brands history, value and culture especially the consumers from tier 2/3 cities. Customized service Along with the deep understanding for luxury brands, Chinese luxury consumers cannot satisfy the current design of luxury brands. Consumers customize requirements can reflect their fanaticism of brands. The core value of customized products is the uniqueness and exclusivity (Keller, 2007). There will be a customized agitation in China luxury market. So CHANEL should provide the customized service of some products such as dress, jewel, and bags and so on. And the consumers can choose own design, material and accessories. Furthermore, CHANEL can take into about the Chinese elements. The perfect combination between Chinese elements and European fashion maybe become a trend. Conclusion As a famous luxury brand, CHANEL has been always insisting the unique brands idea. CHANEL represents a kind of style and double C sign has become the eternal classic. Brands design is the most important factor for CHANEL success. Meanwhile a successful brand cannot do without the optimal marketing strategies. In order to satisfy the existing markets and potential markets, CHANEL constantly adjusts the marketing strategies according to the market demand. Moreover, Along with the recession of European and American economy, luxury brands have taken some developing countries as the target market. China luxury market with a steady growth has become the most attractive luxury market. Most well-known luxury brands have set up own stores in first tier cities and tier 2/3 cities. Chinese luxury market is different from European and American luxury markets. So CHANEL should carefully research the development trend of Chinese luxury market and build some new plans to take more market shares. It can be sure that the competition between CHANEL and other international luxury brands is very fierce. But meanwhile CHANEL should pay attention to Brazil luxury market which is a emerging luxury market.
Sunday, January 19, 2020
Annotated bib
Mean states ââ¬Å"Antigen deserves the title role because her courage and conviction, her absolute and self-sacrificing defiance of Green's edict is the catalyst that creates the whole tragedy; but as the drama unfolds in performance, Green's incapacity to Andre the political and familial situation that he has created becomes more and more centralâ⬠. The point of this statement is to tell how Antigen's disobedience, and loyalty to her brother created this play, but Is overshadowed by the impotence of King Akron.Antigen Is seen as a female hero while Akron Is not accepted as the tragic hero. Being faced with the death of his wife, and son, Green's nobility does not compare to that of Oldness. Antigen Is then described by Michael Means as being, ââ¬Å"right to transgress against the role expected of a woman In fifth century Athens, and bury her brother herselfâ⬠. Frank, Bernhard. Sophocles' Antigen. â⬠Explicator 55(1997):187-1 89. Literary Reference Center. Web. 22 Ga g. 2014.In this literary critique Frank insists that the incest motif still remains very clear in this story as it did in Sophocles' Oedipus the King. He also states that the murder motive reappears. Antigen is described by Bernhard Frank as, ââ¬Å"Rather than the ââ¬Å"ill-fated brideâ⬠of Hammond, it is as the bride of her slain brother that Antigen may see herself'. This quote Is stating that she is mourning her brother so much that you would think she was his widow. Antigen Is then described as the, violent daughter of a violent father of a violent fatherâ⬠.Oedipus other daughter, Kinsmen Is described as hope at the end of literary work of art. She will probably marry out of her family. Kinsmen is called the future of her families never ending tragedy. Merchant, David Michael. ââ¬Å"Antigen. ââ¬Å"Masterpiece, Fourth Edition (2010):1-2. Literary Reference Center. Web. 26 Gag. 2014 There are many themes discussed in this literary critique written by David Michael Me rchant. The subjects of obedience to the laws provided by the gods before anything else, is family worth more than the state, ND the theme of consequences and choices.It is debated that Antigen was right for fulfilling her role In Grecian society, and burying Policies. In contrast, Croon Is looked as scum for trying to kill his niece, and son's fiance. Merchant then states, ââ¬Å"Both Antigen and Croon stick stubbornly to what they feel are logical choices -but they are Limited In their knowledge and cannot foresee all the consequences of their choicesâ⬠. Both of them do not listen to a council, which tries to guide them. If they audience to debate whether Antigen, or Croon wins this tragic war.
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